Bezaleel Customer Care, Marketing & Sales Training Courses - Customer Relationships Management

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A Front Office Excellence Course
Customer Service, Marketing & Sales Training


A moment of truth is a customer's or prospect's contact with your organisation. This contact could be in person, on phone, in writing, etc. Your employees are the standard bearers of the company; they 'front' for you not withstanding their station/location - hotel lobbies, guest rooms, banking halls, corporate receptions, clients' premises, gate houses, executives' suites, etc.


  • Participants would have been refreshed on the essentials, and supreme importance of the ‘first impression’
  • They would be able to identify and specify the moments of truth (MOT), and how they should be handled professionally
  • They would be able to appreciate the sensitivity of their jobs, and Management’s high expectations of their role
  • Participants would have once and for all come to term with the reality that the customer is king and that the impression is the perception and perception is everything
  • They should come to grip with the truth in Grandma’s Counselling: “Good manners still count

Learning Points

  • Moment of Truth - An overview/case study
  • Communication Skills
  • Know Your Customer
  • Essential People Skills
  • Relationships Marketing
  • ‘Phon’ Ethics’
  • Attitudes and values
  • Videos, cases, etc.

Who may attend

Receptionists, Customer Relations Officers/Tellers/Cashiers, Call Centre Agents, Marketing/Sales people, Security Officers, and all those involved in the art of inducing customer loyalty, and making raving fans of their customers.

Fraud Alert!!!

Beware of False Recruitment exercise, Improper use of BezaleelConsulting’s name and its e-mail address (

recruitment scamBezaleel Consulting Group, a strategic HR Consulting firm, has come to the knowledge of the false recruitment information allegedly posted by us in several media outlets, advertising job positions in an airline.

Additionally, fraudulent job offers have reportedly been sent via emails by individuals purporting to be the Human Resources (HR) Manager of Bezaleel Consulting, with the intention to defraud unsuspecting candidates.

Bezaleel Consulting hereby dissociates itself from such false job recruitment information and offer of employment contracts published in any newspaper, web sites, emails and others. Bezaleel Consulting did not make nor authorise any such publications.

Members of the general public are hereby notified that:

Do not make any type of payments for job vacancies. Any demand for such payment is unprofessional, unethical and ungodly.

Bezaleel Consulting Group