Bezaleel Customer Care, Marketing & Sales Training Courses - Relationship Management and Marketing_skills

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Relationship Management & Marketing Skills
Customer Service, Marketing & Sales Courses


Products are too complicated, repeated negotiations too much of a hassle and too costly. Under these conditions, success in marketing (and in any field for that matter) is transformed into the inescapability of a relationship. Interface becomes interdependence.- Theodore Levitt 

Somebody once screamed: "Relationship Marketing is dying". She was frustrated by the obvious concentration of service providers on the deal rather than the dealer.

A good portion of our success was due to all of the deals we didn’t do.- Theodore Levitt - Louis V. Gerstner Jnr.

This course is designed to counter-scream: “Relationships Marketing is alive, kicking, adding value and growing the businesses of those who are bold and faithful enough to indulge in it!” The bedrock is partnering relationships. It is helping your customers’ businesses to succeed, keeping him loyal and turning him into a raving fan customer and an advocate of your products and services.


  • To enable a paradigm shift from ‘selling’ people to building relationships
  • To identify the building blocks of an enduring relationship and their application in day-today life
  • To know that value adding and leading-edge marketing and service delivery skills are learnable
  • To apply the principle of zero defect; zero defection: quality product; loyal clientele
  • To bring creativity and innovation into managing relationships intra/extra organisation
  • To hereafter separate rhetoric from ACTION

Learning Points

  • Winning Partnerships
  • Beyond maxi-marketing
  • What do people really buy?
  • Persuasive strategies
  • Making Your Offering Attractive
  • What Hinders Good Service?
  • Assertiveness Skills
  • Effective communication
  • After-sales customer care
  • Relationship marketing
  • Cases, exercises, etc

Who May Attend

Those involved in marketing, sales, relationships, field engineers, client/customer service people, Accounts managers, front office managers and officers, etc.

Fraud Alert!!!

Beware of False Recruitment exercise, Improper use of BezaleelConsulting’s name and its e-mail address (

recruitment scamBezaleel Consulting Group, a strategic HR Consulting firm, has come to the knowledge of the false recruitment information allegedly posted by us in several media outlets, advertising job positions in an airline.

Additionally, fraudulent job offers have reportedly been sent via emails by individuals purporting to be the Human Resources (HR) Manager of Bezaleel Consulting, with the intention to defraud unsuspecting candidates.

Bezaleel Consulting hereby dissociates itself from such false job recruitment information and offer of employment contracts published in any newspaper, web sites, emails and others. Bezaleel Consulting did not make nor authorise any such publications.

Members of the general public are hereby notified that:

Do not make any type of payments for job vacancies. Any demand for such payment is unprofessional, unethical and ungodly.

Bezaleel Consulting Group